EyeSee You and the Internet of Things: Watching You While You Shop
Even the store mannequins have gotten in on the gig. According to the Washington Post, mannequins in some high-end boutiques are now being outfitted with cameras that utilize facial recognition technology. A small camera embedded in the eye of an otherwise normal looking mannequin allows storekeepers to keep track of the age, gender and race of all their customers. This information is then used to personally tailor the shopping experience to those coming in and out of their stores. As the Washington Post report notes, “a clothier introduced a children’s line after the dummy showed that kids made up more than half its mid-afternoon traffic… Another store found that a third of visitors using one of its doors after 4 p.m. were Asian, prompting it to place Chinese-speaking staff members by that entrance.”
At $5,072 a pop, these EyeSee mannequins come with a steep price tag, but for storeowners who want to know more—a lot more—about their customers, they’re the perfect tool, able to sit innocently at store entrances and windows, leaving shoppers oblivious to their hidden cameras. Italian mannequin maker Almax SpA, manufacturer of the EyeSee mannequins, is currently working on adding ears to the mannequins, allowing them to record people’s comments in order to further tailor the shopping experience.
See on canadafreepress.com